Digital Marketing Strategist • SEO • PPC • Social

Hi, I'm Inshirah — I grow brands with performance-first marketing

I help startups and SMBs in India and the UK scale revenue with ROI-driven SEO, paid acquisition and content-led growth strategies.

⭐ 7+ years experience
📈 150% avg YoY growth for clients
📊 CRO & Analytics certified

About Me

A short bio, my approach and what I bring to the table.

I'm a performance-first digital marketer with 7+ years working across B2B SaaS, e-commerce and consumer brands. I build acquisition funnels, scale paid campaigns, and lead SEO and content strategies focused on measurable revenue growth.

My approach mixes data, creative testing and strategic partnerships. I love turning analytics into action and collaborating closely with product and sales teams.

Core strengths

  • Strategic channel planning & budget allocation
  • Search & content strategies for organic growth
  • Paid media (Google Ads, Meta, Programmatic)
  • Analytics & CRO: Google Analytics, GA4, Hotjar
  • Reporting & stakeholder communication

Services

What I do — focused on ROI and measurable growth.

S
SEO & Organic Growth
Technical SEO, content planning, link building & on-page optimisation.
P
Paid Media (PPC)
Google Search, Display, Shopping & Programmatic campaigns that scale profitably.
M
Social Media Ads
Meta ads (Facebook & Instagram), creative testing and audience strategies.
E
Email & Automation
Lifecycle emails, segmentation, nurture flows, and conversion-focused templates.
C
Content Strategy
Content calendars, pillar pages, blog SEO, and creator collaborations.
A
Analytics & CRO
Funnel analysis, A/B testing, dashboards and measurement frameworks.

Portfolio

Selected projects — live campaigns, SEO case studies and conversion work.

Project 1

Organic SEO — Ecom Brand

Content-led SEO that improved rankings & organic sales for a fashion brand.

Project 2

Paid Social — D2C

Creative + audience testing that doubled ROAS in 3 months.

Project 3

PPC Scaling — B2B SaaS

Funnel optimization and smart bidding for low CAC growth.

Project 4

Local Campaigns — Retail Chain

Geo-targeted search & social ads to increase store visits.

Project 5

Growth Strategy — FoodTech

Cross-channel growth plan and KPI-driven roadmaps for retention.

Project 6

Content Marketing — SaaS Blog

Pillar content & cluster model that boosted organic leads.

Testimonials

What clients say about working with me.

Arjun Mehta
Founder, ShopKart

"Inshirah helped us scale paid acquisition while reducing CAC. Excellent planning and execution — highly recommended."

★★★★★
Sofia Rao
CMO, Foodio

"Strategic thinking and data-driven approach. Our organic traffic doubled in 6 months."

★★★★★
Rahul Singh
Head Growth, MySaaS

"Great collaborator, clear reports and impressive results on paid channels."

★★★★☆

Skills & Tools

Technical skills and toolset with proficiency levels.

SEO Strategy
92%
PPC / Google Ads
88%
Social Ads (Meta)
86%
Content Strategy
90%
Analytics & CRO
89%

Latest from the blog

Marketing insights, experiments and quick how-tos.

Blog 1
How to improve organic traffic in 90 days
SEO · 6 min read

A practical plan for content, technical SEO and outreach to see measurable growth quickly.

Blog 2
Scaling Google Ads without blowing budget
PPC · 5 min read

Frameworks for bidding, creatives and measurement to keep CAC healthy as you scale.

Blog 3
Quick CRO wins for product pages
CRO · 4 min read

Small A/B tests that can lead to big conversion uplifts — examples and templates included.

Contact

Let's talk about your growth goals — drop a message or connect on social.